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Writing Effective Press Releases
| | Cllient: "Chris Kelly is an excellent and humourous trainer.. Even though I have dealt with the media for years I and my team still learned new tricks and insights to increase the impact of our PR efforts. | | | | | | | | |  | | | | | | | |
 | | | |  | My qualifications for delivering the training; housekeeping; notes, questions, handouts; participants introduce themselves, their experience(s) with the media and what they want from the training |
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| |  | | Legal differences affecting the way your news is handled; what is news? Which topics are most newsworthy? Is everyone interested in news? Is anyone? The changes in the media and the resultant advantages and disadvantages. Opportunities and dangers of the new media. |  |
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 | |  | Presenting your news to the media; the vital trick for getting attention. The anatomy of a press release; writing style, tense, headlines, notes to editors, contacts, quotes. Six important tricks of impact. Handling projects. Estimated hit rate. |
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| | A short summary of the key points of the day. Distribution of CD-ROM handout and feedback form to each participant. |  | | | | |
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