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Media Training Overview
| | Satisfied customer: "What a remarkable transformation in our staff who attended. As an observer I was able to see for myself those who were very reluctant to be there and were expecting their 'can't do it' experience to be reinforced to what by the end was a 'bring 'em on' attitude. I'll be passing the word to all my opposite numbers in this business."
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| All organisations are different. All have special needs. The most successful are those that have got to grips with the media. Chris Kelly's Effective Media Training is the best thorough and stimulating route to achieve media success. | | | |
|  Good organisations know the vital importance of a high, positive profile. They know the nonsense of the old saying 'any news is good news'. They know the futility of 'no comment'.
Many think the media is a powerful, out-of-control machine intent on destroying all in its path. No-one is immune. No-one has any chance against it. And they believe the media just isn't interested in good news. But often they just don't know how to sell their good news. Conversely, many otherwise competent, successful, assertive people approach media interviews petrified, just hoping to survive. This is a disastrous approach, leaving the outcome hit or miss at best and allowing the journalist to set the agenda. Getting it right - particularly in bad news interviews - is essential.
| | | | | Chris knows from experience that most people go into a media encounter very high in fear, very low in confidence. The whole purpose of this training is to send participants away very high in confidence and very low in fear. It works for virtually every one of the hundreds Chris trains every year. | | | | | | |
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