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Media Skills Overview
| | Participant: "We didn't think a few hours media 'overview' could achieve very much but we all went away absolutely gobsmacked by the presentation and how much it taught us. We are all much more inspired to look for positive media opportunities - and how to handle them." | | | | | | | | | |  | A perfect way to present the media to may of your staff in one intense session. This is the same material as the full day Effective Media Skills workshop - but without the interviews. | | | | | | | |
 | |  | My qualifications for delivering the training; housekeeping; notes, questions, handouts; outline of the seminar |
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| |  | | Similarities between radio, television and newspapers and the differences which affect the way your news is presented to the public; the dramatic changes in the media which will affect your organisation for better and worse; the decline of the printed newspaper and the rise of the internet as a news medium; blogs; SMS; digital advertising and bluetooth; user generated content; the citizen journalist. What is news? Which topics are most newsworthy? Is everyone interested in news? Is anyone? |  |
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 | This is an optional module but most organisations take it. |  | Presenting your news to the media; the vital trick for getting attention. The anatomy of a press release; writing style, tense, headlines, notes to editors, contacts, quotes. Six important tricks of impact. Handling projects. Estimated hit rate. |
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| |  | The four cornerstones of success. Why the participant has been chosen for interview; why the media try to avoid the 'spokesperson'; the three stages of most news stories. Kelly's Bow Tie strategy - to win every media interview - the trick to deliver messages early. The essential approach to messages. Preparation; taking control of the journalist by asking five important questions; tricks of impact. Delivery - many tricks and considerations including four Golden Guidelines. The magic formula for disaster - providing up to five positive messages in any crisis situation. Responding to opposition; live vs pre-recorded; buying time live.
Preparing for a tv interview. Appearance: dress, hands, eyes, smiling body language - positive and negative. Smiling in bad news. |  |
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 * | Twelve or so tricks reporters use to catch people out, confuse them or make them sound foolish. Delivered with antidotes to all tricks. |  | A short summary of the key points of the seminar. Distribution of CD-ROM handout. | | * Only if there's time. Otherwise the tricks are explained in the CD-ROM handout. |
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