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Effective Media Skills details
Chief Executive: "It's not often I lead a round of applause at the end of a training session but this was exceptional and deserved recognition."
|  | The most popular Chris Kelly media training because it combines every element of handling the media effectively. |
 | |  | My qualifications for delivering the training; housekeeping; notes, questions, handouts; participants introduce themselves, their experience(s) with the media and what they want from the training |
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| |  | | Similarities between radio, television and newspapers and the differences which affect the way your news is presented to the public; the dramatic changes in the media which will affect your organisation for better and worse; the decline of the printed newspaper and the rise of the internet as a news medium; blogs; SMS; digital advertising and bluetooth; user generated content; the citizen journalist. What is news? Which topics are most newsworthy? Is everyone interested in news? Is anyone? |  |
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 | |  | A light-hearted 30 second radio interview for each participant which, although fun, illustrates five serious aspects of media interviews and communication considerations and skills. |
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| This module is optional but highly recommended. Most organisations include it. |  | | Presenting your news to the media; the vital trick for getting attention. The anatomy of a press release; writing style, tense, headlines, notes to editors, contacts, quotes. Six important tricks of impact. Handling projects. Estimated hit rate. |  |
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 | |  | The four cornerstones of success. Why the participant has been chosen; how the media avoid the 'spokesperson'; the three stages of most news stories. Kelly's Bow Tie strategy - to win every media interview - the trick to deliver messages early. The essential approach to messages. Preparation; taking control of the journalist by asking five important questions; tricks of impact. Delivery - many tricks and considerations including four Golden Guidelines. The magic formula for disaster - providing up to five positive messages in any crisis situation. Live vs pre-recorded; buying time live.
Preparing for a tv interview. Appearance: dress, hands, eyes, smiling body language - positive and negative. Smiling in bad news. |
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| |  | | A 90 second confidence-building 'soft' interview for all participants who are asked the same starting question and have three objectives to achieve. Each interview is played back with critique by Chris who then invites all participants to give their views. |  |
| | | Twelve or so tricks reporters use to catch people out, confuse them or make them sound foolish. Delivered with antidotes to all tricks. |  |
| | The climax of the workshop - a tough interview for each participant lasting around four minutes. The scenario is virtually always based on a situation that could be faced by the individual participant because of their job or political responsibilities. It's chosen to put pressure on the participant who cannot blame 'the law' or 'the government' but who faces personal responsibility for the situation.
As with the first interview there is playback and critique. |  |
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 | A short summary of the key points of the day. Distribution of CD-ROM handout and feedback form to each participant. |
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