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Chris Kelly Media Skills Overview
| | Head of Communications: "It was important for us that our staff were aware of our need for them to be aware of media opportunities and how to deal with them - and how they need not fear the media - all the while working within our media guidelines all staff are expected to adhere to." | | | | | | | | |  | A very cost-effective way to get many people up to speed with the media in one session. | | | | | The material is exactly the same as the full day Effective Media Skills workshop - but without the interviews. We say this doesn't send people away trained - 'learning by doing' is best - but it does send your people away with a very good understanding of what the media is all about and how it can be dealt with. It also emphasises that the organisation wants staff to appreciate 'media sensitivity' - particularly looking for positive news opportunities. | |
 | |  | | Maximum number: | Unlimited | | Pre-requisites: | No | | Hours duration | 3-4 hours* | | Radio interviews | No | TV interviews | No | CD-ROM handout? | Yes | | 'credit' card handout? | Yes | Venue | In-house only** | Saturday / evening options? | Yes | | Upon booking, you get a password which enables you to go to a normally hidden part of this site and download Administration Consideratons and a pdf file containing the workshop outline which you can, optionally, email to attendees. | | * Duration depends on whether press release writing is to be covered. We strongly recommend it is for the communication tricks that are taught. | | ** We do not run an Open Workshop for this training |
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