Chris Kelly

12 Cavendish Road Bournemouth Dorset, BH1 1RE, United Kingdom, 01202 292960, chris@chriskelly.co.uk

Media Interview Skills

http://www.chriskelly.co.uk

16:06 05-Sep-2010

	Satisfied client: "The content was totally unexpected.  Much more far-ranging and comprehensive than any of us expected."

	My qualifications for delivering the training; housekeeping; notes, questions, handouts; the participant(s) introduce themselves, their experience(s) with the media and what they want from the training

Similarities between radio, television and newspapers and the differences which affect the way your news is presented to the public; the dramatic changes in the media which will affect your organisation for better and worse; the decline of the printed newspaper and the rise of the internet as a news medium; blogs; SMS; digital advertising and bluetooth; user generated content; the citizen journalist.  What is news? Which topics are most newsworthy?  Is everyone interested in news?  Is anyone?

	A light-hearted 30 second radio interview for each participant which, although fun, illustrates five serious aspects of media interviews and communication considerations and skills.

	The four cornerstones of success.  Why the participant has been chosen; how the media avoid the 'spokesperson'; the three stages of most news stories.  Kelly's Bow Tie strategy - to win every media interview - the trick to deliver messages early.   The essential approach to messages.  Preparation; taking control of the journalist by asking five important questions; tricks of impact.  Delivery - many tricks and considerations including four Golden Guidelines.  The magic formula for disaster - providing up to five positive messages in any crisis situation.  Live vs pre-recorded; buying time live. Preparing for a tv interview.  Appearance: dress, hands, eyes, smiling body language - positive and negative.  Smiling in bad news.

A short summary of the key points of the day.  Distribution of CD-ROM handout and feedback form to each participant.
Twelve or so tricks reporters use to catch people out, confuse them or make them sound foolish.  Delivered with antidotes to all tricks.