Chris Kelly

12 Cavendish Road Bournemouth Dorset, BH1 1RE, United Kingdom, 01202 292960, chris@chriskelly.co.uk

Writing Effective Press Releases

http://www.chriskelly.co.uk

16:09 05-Sep-2010

  Cllient: "Chris Kelly is an excellent and humourous trainer.. Even though I have dealt with the media for years I and my team still learned new tricks and insights to increase the impact of our PR efforts. 
    
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 module1png.png   
 settingthescene20_2rpng.png My qualifications for delivering the training; housekeeping; notes, questions, handouts; participants introduce themselves, their experience(s) with the media and what they want from the training
 
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  Legal differences affecting the way your news is handled; what is news? Which topics are most newsworthy?  Is everyone interested in news?  Is anyone?  The changes in the media and the resultant advantages and disadvantages.  Opportunities and dangers of the new media. thenatureofthemedia20_2lpng.png
 
 module3png.png 
 effectivepressreleases20_3rpng.png Presenting your news to the media; the vital trick for getting attention.  The anatomy of a press release; writing style, tense, headlines, notes to editors, contacts, quotes.  Six important tricks of impact.  Handling projects.  Estimated hit rate.
 

  A short summary of the key points of the day.  Distribution of CD-ROM handout and feedback form to each participant.  towardstheend20_2png.png